Life in the Peloton
The client
Life in the Peloton (LITP) is a leading sports podcast created by professional cyclist Mitch Docker. Since 2022 it has been presented by the cycling and lifestyle brand, Rapha, having previously been independent and then part of The Cycling Podcast stable for two years. In it, Mitch speaks with guests from all walks of cycling to give a unique insight into his world. From fellow riders, to coaches, to directors, to mechanics, to commentators, to leading doctors and everyone in between.
The creative/commission
In early 2020, The Cycling Podcast approached us to work closely with Mitch to produce bi-weekly episodes of the hour long show under their banner. The aim was to use Mitch’s ability to bring his genuinely candid, laid-back, completely unique insight and access into the cycling world and take listeners to places in the peloton where access is often limited. Our goal was to take the podcast to the next level, by improving audio quality and making it a more immersive and engaging listening experience.
Following Mitch’s retirement and the end of the 2021 season, he asked us to take on the podcast’s production in its current guise, presented by Rapha. Our current creative with this project is to help Mitch tell captivating stories from other pelotons around the world.
We have recently secured a contract to continue this work for the 2024 cycling season. This year, we will additionally manage and improve the Life in the Peloton website, as well as grow the podcast and brand further.
The process
While working with Life in the Peloton, the team have delivered:
Sound recording advice to ensure interviews and location recordings are of the highest standard
Support in brainstorming and planning different ways of recording episodes, which take listeners closer to the story and places they would otherwise never have the opportunity to go
Full production, editing and professional standard mixing of all episodes
Logging and storyboarding of audio (5-6 hours of audio for 1 hour on the road documentary episodes)
Music suggestions to match the brand tone
Clips to promote each episode on social media
Each part of the process reflected the agreed tone of the creative and was delivered for feedback and approval prior to posting.
The outcome
Over 150 episodes produced, ranging from sit down interviews to on the road documentaries
Social media clips provided to promote each episode
An average of around 50,000 downloads per episode, with top ones achieving over 85,000